Campaign to promote Milner Toddler biscuists

<p>Indonesia's PT Sanghiang Perkasa has hit the airwaves with a </p><p>campaign to promote its Milner Toddler biscuits, which it claims is the </p><p>first biscuit for the one to five-year-old market. Within weeks of the </p><p>campaign's launch, the company has been forced to double its production </p><p>capacity despite the current woes hitting the Indonesian economy. Leo </p><p>Burnett Kreasindo handled the campaign, which centres on children's </p><p>curiousity. In one execution, a boy uses a biscuit's donut shape to </p><p>offer a view of the world from his perspective. Burnett won the account </p><p>last year in a five-way pitch. </p><p><BR><BR> </p>

by | 04/27/2001

Indonesia's PT Sanghiang Perkasa has hit the airwaves with a

campaign to promote its Milner Toddler biscuits, which it claims is the

first biscuit for the one to five-year-old market. Within weeks of the

campaign's launch, the company has been forced to double its production

capacity despite the current woes hitting the Indonesian economy. Leo

Burnett Kreasindo handled the campaign, which centres on children's

curiousity. In one execution, a boy uses a biscuit's donut shape to

offer a view of the world from his perspective. Burnett won the account

last year in a five-way pitch.