Campaign to promote Milner Toddler biscuists

<p>Indonesia's PT Sanghiang Perkasa has hit the airwaves with a </p><p>campaign to promote its Milner Toddler biscuits, which it claims is the </p><p>first biscuit for the one to five-year-old market. Within weeks of the </p><p>campaign's launch, the company has been forced to double its production </p><p>capacity despite the current woes hitting the Indonesian economy. Leo </p><p>Burnett Kreasindo handled the campaign, which centres on children's </p><p>curiousity. In one execution, a boy uses a biscuit's donut shape to </p><p>offer a view of the world from his perspective. Burnett won the account </p><p>last year in a five-way pitch. </p><p><BR><BR> </p>