Campaign seeks to intercept, educate potential puppy buyers

SINGAPORE - A campaign launched by local animal-welfare groups uses ads touting 'puppies for sale' to attract potential puppy buyers to a website that looks like an ecommerce site but in reality offers education about the evils of 'puppy mills'.

by Sophie Chen

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now