Vicky Jones
Managing Director, Asia
54 (Performance54 SG)
Singapore
Vicky Jones' career is defined by resilience, reinvention, and leadership across traditionally male-dominated industries — particularly elite professional sport.
A graduate of The University of Edinburgh with Honours in Business Studies, Jones began in marketing at Prudential before moving into brand and planning roles with Scottish Courage Brands. In 2001, she made a pivotal move to Bangkok, and after relocating to Singapore in 2004, aligned her professional expertise with her personal passion for golf.
At the Asian Tour, she became instrumental in elevating the profile of professional men's golf across Asia. Her success led to a senior appointment with the European Tour as client services director for Asia, becoming only the second woman to serve as Championship director for the tour.
After launching her own event management business in 2021, Jones joined 54 in 2022 as managing director for Asia. Under her leadership, 54 established its Asia-Pacific headquarters in Singapore, growing a 20-strong team with a 60:40 female-to-male ratio. The commercial results have been extraordinary: SGD 8.9 million in regional revenue in the first full financial year, growing to SGD 35.1 million in FY2025. She led the delivery of LIV Golf Singapore, securing SGD 3 million in government grant funding and a landmark partnership with Marina Bay Sands — with the 2024 tournament recognised as the operational benchmark for the entire season. In Hong Kong, she secured USD7 million per year in funding across 2024 and 2025, achieving a 15% year-on-year attendance increase.
To Quote: "Vicky's commitment to innovation, mentorship, and community impact sets her apart. She is not only a leader over fifty — she is a leader setting new standards for the future of our industry." -Ed Edwards, CEO of 54
