The brand has chosen this method as a way to further develop the Hall's sweets brand in the market by using "a refreshing new TV medium called brand environment," said Dinesh Sandhu, director of marketing services at McCann Erickson Malaysia.
"Most brands just tag on a simple message at the start and end of each segment much like a conventional sponsorship. We, instead, created actual animated TV spots."
The TV spots use "a paper cut out, animation" style and scenes common in both action series as well as films.