The announcement follows the departure of marketing manager Chia Sooi Lian. The new tender calls for similar proposals for TV, print, online and direct mail, estimated at S$4 million (US$2.6 million).
The first open tender, headed by Chia, was announced in April and saw a shortlist of five agencies — Y&R, Saatchi Lab, Rocket-X, Crush and Redworks — for an integrated communications brief for upcoming Terminal 3 (30 May).
