Euro clinched the two-year account – estimated to be worth S$4 million (US$2.6 million) – after beating incumbent Y&R and Publicis in the final round. The new agency-of-record will now handle advertising duties as well as digital services for the airport. The first Euro-campaign, focusing on the inaugural A380 commercial flight from Changi Airport, will break in October.
CAAS names Euro RSCG creative partner
SINGAPORE - The Civil Aviation Authority of Singapore (CAAS) has awarded the creative account for its entire Changi Airport business to Euro RSCG.