Buyers wooed by holiday prizes in Canon promotion

Canon India has released an online campaign for its Canon Powershot cameras on Rediff.com.

Buyers are offered a holiday worth US$1,150 in India. Three couples will also win an all-expenses paid vacation to Switzerland, as well as Canon photo printers, microwave ovens and memory cards. The selection of winners will be done automatically through a computer on the basis of the unique Holiday Package Voucher Number, said Canon India VP Alok Bharadwaj. The print campaign directs users to Canon India's microsite (www.canon.co.in).