BusinessWeek's Asian Corporate Branding Symposium and Fourth Annual Presidents Forum: Singapore Feb 20-21, 2001 - Sponsored by BusinessWeek

<p>An audience of over 150 key decision makers in the region </p><p>participated in this year's Fourth Annual Presidents Forum at the Grand </p><p>Hyatt in Singapore. </p><p><BR><BR> </p><p>Featured speakers included Her Excellency Ms. Megawati Sukarnoputri, </p><p>Vice President of Indonesia and His Excellency Dr. Supachai </p><p>Panitchpakdi, Director-General Designate of the World Trade Organisation </p><p>and former Deputy PM of Thailand. The theme, Sustainable Innovation: </p><p>Creating Value Across the Enterprise, sparked two days of lively </p><p>discussion around topics as varied as the Leadership Challenge in Asia </p><p>and the Political Landscape that lies ahead for the region. </p><p><BR><BR> </p><p>In a nearby function room, Media and Marketing executives from over 8 </p><p>different countries turned out in force for the Second Annual Asian </p><p>Corporate Branding Symposium. This year's forum focused on Strategies </p><p>for Building Winning Digital Brands. Discussions covered the challenges </p><p>of developing brand power in the Age of Technology, as well as going </p><p>back to basics, with Ian Batey - renowned for his creation of the </p><p>Singapore Airlines brand campaign - leading a compelling dialogue on the </p><p>Body and Soul of brand building. If you missed the events and would like </p><p>to catch a webcast, log on to www.b2bcast.com. </p><p><BR><BR> </p>

An audience of over 150 key decision makers in the region

participated in this year's Fourth Annual Presidents Forum at the Grand

Hyatt in Singapore.



Featured speakers included Her Excellency Ms. Megawati Sukarnoputri,

Vice President of Indonesia and His Excellency Dr. Supachai

Panitchpakdi, Director-General Designate of the World Trade Organisation

and former Deputy PM of Thailand. The theme, Sustainable Innovation:

Creating Value Across the Enterprise, sparked two days of lively

discussion around topics as varied as the Leadership Challenge in Asia

and the Political Landscape that lies ahead for the region.



In a nearby function room, Media and Marketing executives from over 8

different countries turned out in force for the Second Annual Asian

Corporate Branding Symposium. This year's forum focused on Strategies

for Building Winning Digital Brands. Discussions covered the challenges

of developing brand power in the Age of Technology, as well as going

back to basics, with Ian Batey - renowned for his creation of the

Singapore Airlines brand campaign - leading a compelling dialogue on the

Body and Soul of brand building. If you missed the events and would like

to catch a webcast, log on to www.b2bcast.com.