Business Week forecasts growth

Business Week is predicting its Asia-Pacific circulation will surge past the 75,000 mark by the end of the year from about 72,000 currently. Ms Connie Bennett, who has just been promoted to the New York-based post of senior VP and associate publisher, described the uptrend as "phenomenal", especially since the figure has leapt by almost 100 per cent from five years ago. She said that greater customisation of editorial content to suit the taste and needs of Asian readers was behind this double digit growth. To underline the customisation effort in this region, Ms Bennett told MEDIA that some innovations have been duplicated in the European edition, bucking the general trend of Western ideas and concepts being transplanted in Asia-Pacific. About 50 per cent of the magazine's billings orginate from Japan and Korea with the secondary markets of Hong Kong and Singapore accounting for 35 per cent of the pie, according to Mr Alan Lammin, Business Week's Asia vice-president, managing director.

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