Managing director of the Euromoney subsidiary, Julian Gregory, said the magazine was to be modernised and globalised. "(The magazine) has seen little change design-wise over the past few years.
"It is more of an evolution thing as there is nothing wrong with the product we have now, but we need to reflect the changing needs of our readership."
According to Gregory, business travellers were starting to spend more time combining leisure travel with business trips, with the revamp designed to reflect this. "We are reflecting the changes in the market place," said Gregory. "Business travellers are now taking time out from their trips for leisure. So there is an element of 'escapology' creeping (into the magazine)."
Business Traveller is published in the US, Britain, Germany, Asia-Pacific, Middle East and China. A Hungary edition was due to be launched at Media's press-time, and a second title in China is in the planning stage. Gregory said the company had not ruled out further expansion and would look at markets that were growing and could support a large number of business travellers.
Gregory said the title would continue to retain its core business focus and would build on its 20-year-old brand. "We want to move on a global scale to make the brand stronger." Despite Sars, Gregory said the business travel market was more resilient.