Estimated Overall
Billings Major Gain
(USdlrs (USdlrs
Rnk Agency Major wins '000) losses '000)
1 Leo CSL Hong Kong, 1010 33,200 Pillsbury 27,200
Burnett Shanghai 2010 World Expo, Asia
Cartoon Network Indonesia,
Iam s Japan,
Polaroid Japan,
Hennessy Japan,
Home Depot China
2 McCann- X-Box Asia, Microsoft Japan, 30,860 UOB Asia, 24,260
Erick- McDonald's Taiwan (project), Adidas
son Korea Ginseng, India,
Mobil China (project), BPL India
Sony Philippines,
Carrefour Thailand,
GM Singapore,
GoTone China Mobile, others
3 Euro FAW China, Nike HK (project), 32,300 CSL 23,500
RSCG BPL Mobile India,
Hong Kong
Singapore Tourism (project),
Universitas Global,
ChinaTrust Philippines
4 TBWA IKEA Malaysia, 20,800 VW 19,600
Shell Malaysia (Direct), Indonesia
Red Bull Malaysia,
Xansa India, others
5 DDB Vitasoy HK, Huawei China, 15,300 15,300
Travenet Malaysia Gatorade
HK, UOB Bank regional
6 JWT Thai Airways (retained) 21,300 Standard 14,600
ING HK & Taiwan, Chartered
Nike Singapore, HK, Swatch
J-Phone Japan, KFC India, India IKEA
Dahua Property China Malaysia,
Red Bull
Malaysia
7 BBDO KFC Singapore, 10,100 Cotton 9,250
Standard Chartered HK, Council
Guthrie Malaysia, Japan
Beijing Century Sun
8 FCB Cotton Council regional, 9,400 Gatorade 8,400
VW Indonesia, HK
New World HK (project),
Henderson Wharf HK (project),
Cipla India
9 Bates Cotton Council Thailand, 7,650 Cotton 6,250
Unilever Malaysia BTL Council
(project), Korea
Amex Malaysia BTL (project) Elf India
10 Grey BMW Indonesia, 6,500 MTR Foods 6,100
US Aid Philippines, India
Continental Airlines Japan,
Riche Monde China
11 Saatchi Pillsbury Asia, Lexus China, 11,200 Vitasoy 5,950
& Canon HK, HK, Play-
Saatchi Petron Philippines (shared), win
China Merchant Bank, Lottery
Benja Thailand India
12 M&C Marie Claire China, 2,200 2,200
Saatchi Hutchison HK (project),
Crowne Plaza China (project)
13 D'Arcy Playwin Lottery India, 16,500 Mars Asia, 1,900
GM India (Vectra), GM
JinSun Taiwan, Singapore
President Foods China,
others
