Estimated Overall
Billings Major Gain
RANK AGENCY MAJOR WINS (USdollars losses (USdollars
'000) '000)
1 McCann L'Oreal Asia new 109,890 Nestle Infant 90,990
(2) Erickson brands, Balsara India, Korea, Coke
J&J Australia project, Vietnam
Panasonic Singapore Caltex Asia,
project, Boots Japan, others
others
2 Euro Haw Par regional, 86,200 Ricola Asia 82,700
(1) RSCG MediaCorp Singapore project,
project, Dopod China, Sony
Dell Taiwan, Thailand, Cameras HK
ABN/AMRO Singapore,
others
3 BBDO Sun Hung Kai Yoho HK, 64,200 Agip 62,700
(4) Deutsche Bank Asia, Indonesia
Hero Cycles India, (part)
Pepsi/Miranda China,
others
4 Grey Eva Deodorant India, 63,000 Colt 45 61,800
(3) Global Parmalat Malaysia, Philippines
Group GSK Oplico Thailand, Boots Japan
Nokia N-Gage Asia,
others
5 Leo Virgin Credit Cards 83,700 Hutchison 59,700
(6) Burnett Australia, Sony Sonet Thailand,
China, Godrej India Panasonic
brands, Nexant India, Australia,
Sanken Electronics Australian
Indonesia, M&M Mars Unity
Vietnam, others
6 M&C China Motion HK, Alfred 45,800 BMW Asia, 40,800
(5) Saatchi Dunhill HK, Capita Coca Cola
Land China, Optus Singapore
Australia, others
7 TBWA Mars/Masterfoods China, 74,000 DBS Asia, 54,800
(7) Tequila Adidas Singapore BTL, Michelin
Doordarshan India, Australia,
Bird Mobile China, Cadbury
Beer na Beer Philippines Australia,
Dunlop Sports Australia, others
others
8 JWT Vodafone Australia, 69,200 Pepsi/Miranda 36,400
(11) others China, Hero
Cycles India,
others
9 Saatchi Sony India, Tata Tea 42,500 UTS Australia, 33,600
(10) and India, others TVS Motorcycles
Saatchi India, others
10 DDB Ogawa Malaysia, Unibic 41,500 Dunlop Sports 32,600
(8) Australia, Michelin Australia
Motorsport Australia,
others
11 FCB APS Asset Management, 43,000 TMNet, 22,000
(12) Bajaj Sevashram Malaysia,
India, others Daewoo E&C
KoreaChai
Meng
Thailand
12 DY&R Airtel BTL India, Lego 44,700 Tata Tea 21,800
(15) Korea, Coke Japan CRM, India,
Foxtel Australia DM, Arawana
Mitsubishi Australia China,
project, others others
13 Publicis Allied Domecq Asia, 32,000 L'Oreal 9,000
(9) Mitre 10 Australia, Asia brands
Nestle Australia Apollo
(project), Warees Tyres India
Investment Singapore,
Cadbury Australia,
Singapore, Ria
Bintan Singapore
14 Lowe Beiersdorf India, 15,620 J&J KY Gel 6,100
(13) OSM Cosmetics China,
Coke Vietnam, others Australia,
Vodafone
Australia,
others
15 Fallon VW Asia 6,000 6,000
(14)