Business Performance League: February

ASIA-PACIFIC - CREATIVE A busy month to start the year, with more than 100 accounts changing hands. Saatchi & Saatchi moves to the top of the table on the back of the global Sony Ericsson win,along with Google China and other local wins.TBWA's continued success in Korea kept it in sight of Saatchis. MEDIA The Chrysler Jeep win in China drives MEC to the top of the rankings,where it was this time last year.Carat's regional ABN Amro win kept it in close pursuit.

by | 02/09/2007

The New Business ScoreBoard is compiled monthly on behalf of Media magazine by R3,a consultancy specialising
in agency relationships,remuneration and reviews.All revenue figures are annualised and are calculated based on
R3’s estimates,adjusted from

ACNielsen ADEX figures or derived from agencies directly.Agency losses as well as
wins are recorded,if not shown.We attempt to accurately capture all new business activity in the region — please
email greg@rthree.com if you believe we have missed or incorrectly recorded any information.

Business Performance League: February

Love, limitations and an AI experiment: Skyn's Valentine's Day campaign

Droga5 and Accenture Song illustrate the pull of Qiddiya City

BRIEFINGS: AXN wins Toyota sponsorship

Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala

How to cut cookies with Campaign: Targeting alternatives

SATELLITE & CABLE: NatGeo reinforces global stance in advertising sales

Empowering China's Gen Z: Apple's new CNY film takes on the touchy topic of insecurities

Hakuhodo, TBWA launch G1 for Toyota

Valuable 500 film spotlights disability inclusion with synchronised swimming

Mars Wrigley refreshes gum brands with quirky 'Chew good' platform