Estimated Overall
Billings Major Gain
(USdollars losses (USdollars
RANK* AGENCY MAJOR WINS mln) mln)
1 TBWA Palm Asia, Papyrus HK, 78 Cleo Australia, 72
(1) Westbasto India, Medicare Cosmopolitan
Australia, Barisian Malaysia, Australia
Sepang Malaysia
2 Leo McDonald's HK, Kowloon Dairy 86 BBK 66
(2) Burnett HK, Wrigleys Singapore, Electronics
Baesangmyun Breweries Korea India, Mobilink
Pakistan
3 Publicis MiniNurse China, Daewoo 84 Siemens Power 53
(N/A) Electronics Korea, POSCO Korea, global, Coke
Kerry Oil HK, Golden Hope Korea, Marico
Malaysia, Unicef India, India (part)
Mitre 10 Australia
4 Grey Merck Sharp and Dohme HK, 54 3M Korea 41
(6) Global Janta India, Asian Paints
Group India, W Hotel Korea,
National Election
Commission Korea, Mokpo
Korea
5 McCann- SunStar Japan, SSL healthcare 46 Panasonic 39
(3) Erickson Japan, Charmant Japan, India
Planters Bank Philippines,
MobiLink Pakistan, JTO Taiwan
6 Euro Hutchison 3 Australia, 62 Dell Asia, 37
(11) RSCG Cola, Amatil Australia others
project, Elder Pharma India,
Kallesuari Refinery India,
others
7 BBDO New World Mobility HK 44 Cream Bell 34
(5) India, Style
Spa India
8 Saatchi BBK Electronic China, Foshan 32 28
(8) and Mobile China, GuangXi Mobile
Saatchi China
9 DDB SAIC Chery China, Air France 67 Hutchison 3 26
(4) CRM Asia, Jockey Philippines, Australia,
Pulmuone Korea McDonalds
Taiwan
10 JWT Bosch China, SPI Mutual 25 Kallesuari 17
(7) India Refinery India
11 FCB Samsung new models HK 12 Faber Castell 5
(9) India
12 M&C Citic Ka Wah HK, Wharf Estates 5 Kowloon Dairy 3
(9) Saatchi HK HK