Burson, Fleishman-Hillard triumph at Asian PR Awards

<p>At a record turnout at the Asian PR Awards 2000 in Hong Kong late </p><p>last month, Burson-Marsteller and Fleishman-Hillard Hong Kong took the </p><p>year's top accolades. </p><p><BR><BR> </p><p>Burson-Marsteller was named Asian Network of the Year, while </p><p>Fleishman-Hillard took the Consultancy of the Year title home. </p><p><BR><BR> </p><p>This year also marked the end of the domination of Ogilvy PR at the </p><p>awards. </p><p><BR><BR> </p><p>Ogilvy had led the table on overall award wins for the past two years, </p><p>but this year, rival Shandwick scooped top place with two straight wins </p><p>and two honourable mentions. </p><p><BR><BR> </p><p>Newell PR's two-year domination of the technology category was also </p><p>broken. </p><p><BR><BR> </p><p>Hill & Knowlton Hong Kong took the top accolade with a campaign for </p><p>Internet marketing company beenz Greater China. </p><p><BR><BR> </p><p>Despite the changes, the awards continue to be dominated by the regional </p><p>forces of Shandwick and Ogilvy PR. </p><p><BR><BR> </p><p>Also emerging strongly this year was Burson-Marsteller, which ascended </p><p>the charts with two awards. </p><p><BR><BR> </p><p>Main results: </p><p>- Community Relations Campaign of the Year </p><p>Ogilvy PR/Mission Impossible - Nokia </p><p>- Best Use of an Event in a PR Strategy </p><p>MillerShandwick Technologies/ Hewlett-Packard </p><p>- Best Public Affairs Campaign </p><p>Merit/Burson-Marsteller/Korean Beer Industry </p><p>- Best Product Marketing Campaign </p><p>Turner International Networks Asia Inc, Turner International India - Get </p><p>Tooned India </p><p>- Technology Campaign of the Year </p><p>Hill & Knowlton Hong Kong/Beenz Greater China - The Web's Currency as an </p><p>Asian Internet Standard </p><p>- Healthcare Campaign of the Year </p><p>Grey Healthcare Hong Kong/Xenical </p><p>- Communicator of the Year </p><p>Zhu Rongji, prime minister, People's Republic of China </p><p>- Special Award </p><p>Cathy Freeman, Olympic medallist, Sydney Olympic Games 2000 </p><p>- Young Communicator of the Year </p><p>Le Minh Phuong, Pubcom Public Relations, Vietnam </p><p>- Asian Network of the Year </p><p>Burson-Marsteller </p><p>- Consultancy of the Year </p><p>Fleishman-Hillard Hong Kong </p><p>- Only the top winners have been listed here. For a full list of all </p><p>results, see the November 30 and December 11 editions of Asian PR News, </p><p>a sister publication to MEDIA. </p><p><BR><BR> </p><p>Asian PR News is available only by paid subscription. Contact Ms Iris </p><p>Tang at (852) 2577 2628 or email subscrib@media.com.hk for details. </p><p><BR><BR> </p>

by | 12/08/2000