The incumbent on the account is TBWA-ISCMalaysia. The agency won the account in 2007 after a three-way pitch.
It is believed that a large number of agencies in the country have already submitted their credentials and a final shortlist is expected to be announced this week.
It is believed that a large number of agencies in the country have already submitted their credentials and a final shortlist is expected to be announced this week.
The account is estimated to be worth about US$1 million.
It is understood that the appointed agency will need to develop advertising collaterals, execute media planning and placements and undertake events management for the stock exchange.
