In his new role, Burr will also launch Sun Life’s new health services division in Asia.
“Our goal is simple, we want to attract the best people, we aim to build the best products, and to use the best marketing tools and distribution, to get them to consumers in strategic high growth markets,” said Burr.
"We believe that wealth creation and wealth protection are two powerful drivers for the Asian consumer. We intend to be creative and dynamic in communicating that proposition to the market.”