Burnett's TVCs advise Thais on number change

<p>The Telephone Organisation of Thailand (TOT) has launched a </p><p>cross-media campaign to promote a change to the country's telephone </p><p>numbers. </p><p><BR><BR> </p><p>The campaign, through Leo Burnett Thailand, is worth 30 million baht </p><p>(USdollars 665,000). </p><p><BR><BR> </p><p>The campaign will run for two months, and publicises the fact that Thai </p><p>numbers get an extra digit on July 5. Humorous TV executions show people </p><p>being forgetful in everyday situations, but remembering the number </p><p>change. </p><p><BR><BR> </p><p>The TV campaign is backed up with print, radio, outdoor and direct work, </p><p>including inserts in telephone bills. </p><p><BR><BR> </p><p>The campaign ran into controversy after TelecomAsia and Thai Telephone </p><p>and Telecommunications, two of the 10 telecoms companies that make up </p><p>TOT, refused to foot their share of the bill for the ads. </p><p><BR><BR> </p>