Leo Burnett produced this poster ad to encourage Malaysians to help
in the effort to protect the environment.
The campaign, for the Malaysian Nature Society, combined the concept of
recycling with the idea of turning trash into cash for the needy.
Burnett's 'trash for cash' call
<p>Leo Burnett produced this poster ad to encourage Malaysians to help </p><p>in the effort to protect the environment. </p><p><BR><BR> </p><p>The campaign, for the Malaysian Nature Society, combined the concept of </p><p>recycling with the idea of turning trash into cash for the needy. </p><p><BR><BR> </p>