Burnett's 'trash for cash' call

<p>Leo Burnett produced this poster ad to encourage Malaysians to help </p><p>in the effort to protect the environment. </p><p><BR><BR> </p><p>The campaign, for the Malaysian Nature Society, combined the concept of </p><p>recycling with the idea of turning trash into cash for the needy. </p><p><BR><BR> </p>