Zhe Jiang Mobile is China Mobile's subsidiary in Zhejiang province, which currently leads the market.
The win marks a reunion with the client and Leo Burnett, which handled the business between 2002 and 2006.
The campaign will encompass print, radio and TV.
Meanwhile, Leo Burnett Taipei secured the creative duties for Shin Kong Mitsukoshi department store in Taipei, with the remit of expanding and deepening the brand.
