Burnett wins CDL Foods in pitch against McCann

<p>KARACHI: Manhattan Leo Burnett has been appointed the agency of </p><p>record for CDL Foods in Pakistan following a three-way pitch. </p><p><BR><BR> </p><p>Burnett, which pitched against Orient McCann and Paragon for the </p><p>US$1.35 million brief, previously handled CDL Foods' N' rish and </p><p>Haleeb pasteurised milk brands, the main rival to market leader Nestle's </p><p>Milkpak. CDL Foods is the only dairy company in the country with the ISO </p><p>9002 certificate for quality management. Burnett managing director, Anis </p><p>Khan, said the agency's case was helped after it organised an </p><p>interactive event which the CDL team had attended. </p><p><BR><BR> </p>

by | 10/26/2001

KARACHI: Manhattan Leo Burnett has been appointed the agency of

record for CDL Foods in Pakistan following a three-way pitch.

Burnett, which pitched against Orient McCann and Paragon for the

US$1.35 million brief, previously handled CDL Foods' N' rish and

Haleeb pasteurised milk brands, the main rival to market leader Nestle's

Milkpak. CDL Foods is the only dairy company in the country with the ISO

9002 certificate for quality management. Burnett managing director, Anis

Khan, said the agency's case was helped after it organised an

interactive event which the CDL team had attended.