Burnett wins CDL Foods in pitch against McCann

<p>KARACHI: Manhattan Leo Burnett has been appointed the agency of </p><p>record for CDL Foods in Pakistan following a three-way pitch. </p><p><BR><BR> </p><p>Burnett, which pitched against Orient McCann and Paragon for the </p><p>US$1.35 million brief, previously handled CDL Foods' N' rish and </p><p>Haleeb pasteurised milk brands, the main rival to market leader Nestle's </p><p>Milkpak. CDL Foods is the only dairy company in the country with the ISO </p><p>9002 certificate for quality management. Burnett managing director, Anis </p><p>Khan, said the agency's case was helped after it organised an </p><p>interactive event which the CDL team had attended. </p><p><BR><BR> </p>