Burnett wins best GSM TVC award

<p>Leo Burnett has won the Best Global Systems for Mobile </p><p>Communications (GSM) TVC award at the GSM World Congress in Cannes. </p><p><BR><BR> </p><p>The TVC promotes SmarTone's international roaming service through </p><p>humour. </p><p><BR><BR> </p><p>It features a busy businessman on vacation overseas. However, he is </p><p>interrupted when his mobile phone rings and he says: "I hate </p><p>SmarTone". </p><p><BR><BR> </p><p>Burnett ECD Eddie Booth said, "We wanted to make a bold statement of the </p><p>wide coverage. What better way to show that no matter where you are, the </p><p>ever-present mobile phone can always ring." </p><p><BR><BR> </p>