Leo Burnett scooped the high profile account from incumbent Dare, which did not participate in the review.
FCB, Clemenger BBDO, M&C Saatchi and The Reality Group were also in the final draw. Leo Burnett Melbourne managing director Melinda Geertz said the agency won with its focus on an integrated strategy.
"They just wanted more resources available in a fully integrated way," Geertz said. "Increasingly, Anglicare need very sophisticated direct marketing work and we just happen to be more aggressive in that territory.
"We offer a more well-rounded solution."
Geertz would not discuss details of the initial campaign which is due to kick off in November for Anglicare's Christmas appeal. However, she said the communication would aim to raise awareness across a wider audience.
Anglicare is still a relatively new brand, founded in 1997. In 2002 more than 1,600 children were placed in Anglicare's foster programme and more than 2,000 teenagers took part in counselling programmes.
Anglicare executive manager corporate services John Blewonski said the challenge was to stand out amidst a crowded charity field.
"We have already helped so many children and families in times of dire need," Blewonski said. "But amidst the growing clamour for every single charity dollar, we recognise the need to strengthen our profile and fund raising activities.
"Leo Burnett Melbourne presented a strong strategic idea and plan that will enhance our position in both the short term and long term."