The 20-second commercial highlights the purely male essence of the drink and the film through an action theme, with the ad campaign featuring all the six actors in Kaante - a story of six men who are determined to commit the perfect bank robbery.
The ad concludes with the tag line, 'Are you ready for the thunder?', which personifies the Thums Up motto.
"After we won the marketing business for Kaante, I read the script pondering over possible brand associations for the movie, and Thums Up was the first thing on my mind, said Sanjay Bhutiani, head of Leo Entertainment, whose main agency Leo Burnett handles the Thums Up advertising account.
