Crossing over from David Singapore, Yu rejoins the office to head Leo Burnett’s recently-won Courts business (Media, 23 March). He has spent over 10 years in the local industry in offices such as JWT, Euro RSCG Ball Partnership and DY&R.
Also joining ECD Chris Chiu in the department is Alex Lim, previously head of art at BBDO Singapore, where he spent more than three years. Lim will take over from Ram Kapoor as creative director, with primary responsibilities on the agency’s regional SK-II account. He has received nods from the likes of Cannes, Clios, One Show and Media’s Spikes. Prior to BBDO, Lim worked at Wunderman and BBH.
Meanwhile, Angela Koch joins the Singapore team from Leo Burnett Hong Kong and will work on all the accounts.
