Handled by Leo Burnett, the campaign includes print executions along with in-store collateral and a scratch card contest.
"The brand equity of Nippon Paint is about providing inspiration and enhancing the lives of the people," said Burnett group account director Sin Wei Cheah.
Master Phang selected the colours in Nippon Paint's charts to provide insight to consumers on the colour combination that will complement their lifestyles in accordance with their horoscope.
Print ads ran in local Singapore newspapers, while the scratch card promotion carries a winning prize of S$888 (US$542) if the right colours appear.
Burnett signs up feng shui expert for Nippon Paint
Nippon Paint has enlisted feng shui expert master Phang Song Hua to develop its Chinese New Year brand campaign, 'Colours of Fortune 2005'.