Burnett sets the night on fire for Tiger Beer

<p>Marketers are bringing out the big guns in 2000 in a bid to stand </p><p>out from the clutter - to celebrate the Tet Chinese New Year and the </p><p>Year of the Dragon, Tiger Beer and Leo Burnett Vietnam constructed a </p><p>50-metre long outdoor supersite in Ho Chi Minh City. </p><p><BR><BR> </p><p>The site features a dragon which spews a six-metre flame every five </p><p>minutes into the night sky, and a traditional cao doi (rhyming couplets) </p><p>tells of the epic confrontation between a tiger and a dragon. </p><p><BR><BR> </p><p>Tiger Beer brand manager Joseph Loy explained that the company wanted to </p><p>make "a real impact in the year of the dragon". </p><p><BR><BR> </p><p>"We wanted a showpiece in the centre of Ho Chi Minh City," he said. </p><p><BR><BR> </p>

by | 01/21/2000