Burnett outguns Y&R to snare Oz wine centre job

ADELAIDE: Leo Burnett Robinson has outgunned incumbent Young & Rubicam and three other agencies to win the National Wine Centre (NWC) of Australia business.

Burnett will be responsible for the on-going management of the NWC's local profile, including raising visitor numbers at its flagship exhibition centre.

It has also been tasked with developing, national and international branding and advertising.