Burnett lands Marina Square creative brief
Leo Burnett Singapore has won the Marina Square Shopping Mall account, winning a three-way shoot out against JWT and Publicis triggered by recent investment plans to revamp the mall. Burnett will relaunch the mall with new print and outdoor creative while OMD will handle media. "Underpinned with the tag line, 'take another look at the complete offering this mall has to suit your needs', the creative has been designed to instantly grab the attention of the shopper through the print initiative," said Leo Burnett business development director Rosalynn Tay.
