"The focus was on our creative capabilities as we were all asked to develop storyboards for a TVC, which we will likely launch in the middle of next month.
"Our commercial's concept is not to go out there and say, 'No. You shouldn't do this.' We came up with the concept of, 'If you are doing drugs, you are digging your own grave,' with visuals to that effect," Goggin said.
The pitch came amid a sharp surge in drug abuse cases and narcotics seizures this year. There was no pitch for media planning and buying as these functions will be handled in-house by the Government.
