Burnett extends lead, but DY&R wins top prize

<p>KUALA LUMPUR: Leo Burnett emerged the biggest winner at this year's </p><p>Kancil Awards, the top creative award show in Malaysia, bagging 23 </p><p>awards ahead of Ogilvy & Mather and BBDO, which won 10 and five prizes </p><p>respectively. </p><p><BR><BR> </p><p>But the show's best of best prize, the Golden Kancil, went to Dentsu </p><p>Young & Rubicam for its Citibank Visa card ambient media campaign. </p><p><BR><BR> </p><p>According to ad agency bosses, the judges were tougher this year. </p><p><BR><BR> </p><p>Jennifer Chan, chief executive of BBDO, said there were a record number </p><p>of entries, around 1,500, but fewer awards - 74 in all - were given </p><p>out. </p><p><BR><BR> </p><p>But there were 127 merits, which is a huge number, according to </p><p>Chan. </p><p><BR><BR> </p><p>BBDO increased its medal tally on last year, which it partly attributed </p><p>to its executive creative director, Huang Ean Hwa, who joined the </p><p>company two years ago from Leo Burnett. </p><p><BR><BR> </p><p>Charles Caddell, managing director of Leo Burnett, said his agency </p><p>increased its lead this year over the other firms. </p><p><BR><BR> </p><p>Burnett's award winners included an ad for Kinokuniya bookstores, which </p><p>won gold in the poster category. </p><p><BR><BR> </p><p>Caddell said it was important for ad agencies to perform strongly at </p><p>shows such as the Kancil Awards because clients pay attention to </p><p>results, which are reported extensively in the press. </p><p><BR><BR> </p><p>Ted Lim, head of creative at Naga DDB, agreed that the judging was tough </p><p>this year. </p><p><BR><BR> </p><p>He was also disappointed with his agency's performance - six bronze. </p><p><BR><BR> </p><p>"A lot of people I spoke to on the night were also disappointed with the </p><p>TV category," added Lim. "It seemed that many ads that were craft heavy, </p><p>rather than ideas-driven, were picking up (TV) awards on the night </p><p>causing some unhappiness." </p><p><BR><BR> </p>