Burnett contests Maxis final round

KUALA LUMPUR - Leo Burnett will contest the final round of the RM200 million (US$60 million) creative review for Malaysian telco giant Maxis, after earlier indications that it was eliminated.

The Publicis Groupe agency – which currently handles the telco’s B2B business –  took part in the post-paid pitch versus incumbent Ogilvy & Mather and Y&R, which was concluded this week.

Grey and incumbent BBDO square up for the Maxis pre-paid brand, Hotlink.

A Maxis spokeswoman has said that a result will be announced in the middle of April, although sources believe winners could be announced as early as next week.