McCann-Erickson currently holds top spot, but Leo Burnett has made up ground with gains across all markets, highlighted by the Tiger Beer North Asia win. M&C Saatchi also turned in a strong performance with its win of the Medibank Private brief in Australia.
MEDIA
With Coca-Cola China on board, Starcom surged to top spot this month ahead of MindShare and Universal McCann. Carat jumped a spot due to good wins across the board with Just Jeans in Australia being the largest.
ANALYSIS
China was the market with the biggest number of account moves this year, especially in the media sector, where local brands migrated to the international agencies, attracted by their clout and quality.