Burnett affiliate wins theme park deal in shootout

<p>DHAKA: Leo Burnett affiliate, Bitopi Advertising, outgunned four </p><p>multinational agency rivals in a shootout for a theme park account, </p><p>worth US$700,000. </p><p><BR><BR> </p><p>Bitopi beat McCannErickson affiliate Unitrend, Lowe Lintas affiliate </p><p>AdCom, DDB affiliate Expressions and Grey for the Fantasy Kingdom </p><p>business, according to Burnett. </p><p><BR><BR> </p><p>Being built by the country's largest business group, Concord, the </p><p>US$70 million Fantasy Kingdom project is expected to begin </p><p>operations by year-end. </p><p><BR><BR> </p><p>Burnett will handle events, promotions and media buying for Fantasy </p><p>Kingdom. </p><p><BR><BR> </p><p>It will roll out a direct marketing and print campaign later this </p><p>month. </p><p><BR><BR> </p><p>Bitopi account supervisor Ayan Chakraborty credited the win on Burnett's </p><p>experience in handling the Walt Disney brand. </p><p><BR><BR> </p>

by | 09/28/2001