Ian Darby
Oct 2, 2009

Burberry kicks off global media pitch

GLOBAL - Burberry, the British luxury fashion brand, is reviewing its global media planning and buying arrangements.

The fashion group has made approaches to networks ahead of a pitch for the business.

In February last year Burberry handed media buying and planning duties for its China and Hong Kong accounts to Maxus.

Agency sources suggested Burberry is considering several possible routes leading to greater consolidation, which may see the global business moved into one network or separate arrangements made on a region-by-region basis.

Burberry,...

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