The commercial dramatises the phonetic similarity of Bupa, with the same Mandarin sounds meaning “not to fear”, as Bupa’s insurers said to well taken care of under their plans.
Credits:
Project Not Afraid
Client Bupa Insurance
Credits:
Project Not Afraid
Client Bupa Insurance
Creative agency Metta Communications
Executive creative directors Simon Fung
Creative directors Hardy Lam, Teddy Leung
Art directors Teddy Leung, Steph Kwan
Copywriter Hardy Lam / Ronald Cheng
Agency producer Reuben Cheng
Production house Film Factory
Exposure Television, print, online
Executive creative directors Simon Fung
Creative directors Hardy Lam, Teddy Leung
Art directors Teddy Leung, Steph Kwan
Copywriter Hardy Lam / Ronald Cheng
Agency producer Reuben Cheng
Production house Film Factory
Exposure Television, print, online
