Bupa builds profile with fat meters in HK blitz

<p>HONG KONG: Medical insurance company Bupa has rolled out a unique </p><p>campaign that highlights its ability to provide tailored products and </p><p>solutions for consumers. </p><p><BR><BR> </p><p>The flagship element of the campaign is a "fat meter" attached to 10 </p><p>Texon bus shelters in high-traffic locations in Hong Kong. The </p><p>interactive element of the campaign allows pedestrians to check their </p><p>body-fat ration by simply placing their hands onto the meter. </p><p><BR><BR> </p><p>M&C Saatchi, the agency behind the campaign, claimed the idea is proving </p><p>to be an enormous hit, with long queues of people forming in front of </p><p>the "fat meters". </p><p><BR><BR> </p><p>The agency's Hong Kong general manager Janice Chan said the campaign </p><p>raised consumers' awareness that "Bupa helps you care for you and your </p><p>family's health". </p><p><BR><BR> </p><p>"Knowing your body fat to weight and height ratio is only the start of </p><p>what Bupa can offer," she said. </p><p><BR><BR> </p><p>An accompanying thematic outdoor campaign reinforces the message that </p><p>protecting one's health is the most sensible thing to do and that Bupa </p><p>is well placed to help consumers with their insurance needs. </p><p><BR><BR> </p>