According to a source, the account is estimated to be worth more than US$1 million and comprises rebranding, positioning, BTL and ATL executions for the domestic giant.
The move follows a law passed by the Indonesian government in August requiring all companies that exploit natural resources to implement corporate social responsibility activities. Bumi handles the mining of coal, oil and natural gas in the country.
It recently sold 30 per cent of its two coal mining companies - Kaltim Prima Coal and Arutmin - to India’s Tata Power.
