Bulova relaunches in Hong Kong, China

<p>Swiss watch brand Bulova has relaunched itself in China and Hong </p><p>Kong with a campaign created by Hong Kong-based creative boutique 2 Way </p><p>Street, which features up-and-coming Taiwanese singer Wang Lee Hon. </p><p><BR><BR> </p><p>2 Way Street director/CD Margaret Tsui said Wang - who wrote the TVC </p><p>theme song - was selected because his profile matched the relaunch theme </p><p>for Bulova: "individual style, with substance". The campaign features </p><p>the five elements of earth, gold, wood, fire and water, around which the </p><p>new Bulova designs were launched. </p><p><BR><BR> </p><p>Spicy Films director Ken Chung shot the TVC in Shanghai; the spot was </p><p>also reworked in conjunction with Sony for use on MTV. </p><p><BR><BR> </p><p>The campaign includes bus shelter ads and posters; 2 Way Street also </p><p>designed the CD cover - Wang released the theme song for the commercial </p><p>as a single. </p><p><BR><BR> </p>