Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.

by Campaign Asia-Pacific

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now