Broadhead joins Adstream Asia

Adstream Asia has appointed Mike Broadhead, founder of Underline:Fitch, to a newly-created position of regional director. <BR><BR> Broadhead (pictured) has spent over 25 years in the industry with stints at Unilever, Lintas, DDB and Saatchi & Saatchi. He most recently established brand consultancy Underline:Fitch in 1996. Adstream is an Australia-based licensee of software for production houses to send ads digitally. <BR><BR> Already present in Malaysia and Singapore, Broadhead noted that the company recently formed a joint venture in China and is looking for partners in Japan.