British Airways welcomes the royal couple to Southeast Asia

SINGAPORE - British Airways has created an advertisement to welcome The Duke and Duchess of Cambridge to Southeast Asia in true Singapore style.

The couple, more popularly known as William and Kate, is in Singapore for three days as part of a Diamond Jubilee tour around Southeast Asia and the South Pacific.

Developed by BBH Asia Pacific, the print advertisement (pictured) offers a twist on the much-loved English tradition of a ‘cuppa’.

It shows a British Airways cabin staffer offering up the favourite local choice of tea, ‘teh tarik’, complete with plastic bag and straws, but served from a silver platter more befitting royalty.

The print advertisement will run in today’s issue of Straits Times and in today and tomorrow’s issues of the Today newspaper.

 

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