Sara Kimberley
Mar 20, 2012

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

 

The agency won the account in a final two-way shoot out against SapientNitro. AKQA was knocked out earlier in the process.

OgilvyOne led a consortium of agencies, which included eCommera, Imano, Ravensbourne College and Decision Technology, to win the global account.

OgilvyOne and the new consortium will now become responsible for handling all of BA’s online marketing activity, including social media campaigns and banner...

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