The decision comes after a pitch that the saw the two agencies shortlisted from an initial phase that included a number of other contenders. Zenith Media China CEO Malcolm Hanlon (pictured) noted this agency “pulled out because we couldn’t agree commercial terms.”
The pitch comes after French dairy giant Danone sold its 20 per cent stake in Bright Dairy last year, largely because its own brands were competing with Bright’s.
Bright is China’s fourth-largest seller of milk products, but has lost ground in recent years to Yili and Mengniu - who together account for 60 per cent of the market.