BRIEFINGS: Wieden poaches BBH creative duo

<p>The troubled London outpost of Wieden & Kennedy has poached the </p><p>creative directors Tony Davidson and Kim Papworth from Bartle Bogle </p><p>Hegarty. The pair fill the gap left by the departure of Adam Kean in </p><p>March. </p><p><BR><BR> </p><p>The award-winning duo, who become joint creative directors, were behind </p><p>the Levi's Sta-Prest Flat Eric campaign at BBH. They have also worked on </p><p>Adidas and Volkswagen at Leagas Delaney and BMP DDB respectively. </p><p><BR><BR> </p><p>The team was recently appointed group creative directors at BBH but </p><p>decided to leave before taking up the responsibilities of that role. </p><p><BR><BR> </p><p>"People may ask why we're making this move. We got the same reaction </p><p>when we moved from BMP to Leagas Delaney, but we see it as a real </p><p>challenge. </p><p><BR><BR> </p><p>BBH was a great agency but we wanted to try something small again," Mr </p><p>Davidson said. </p><p><BR><BR> </p><p>Papworth added: "Wieden & Kennedy is a great brand that hasn't got off </p><p>to a great start in the UK. We believe this is because it hasn't had the </p><p>right combination of people at the top." </p><p><BR><BR> </p>