The troubled London outpost of Wieden & Kennedy has poached the
creative directors Tony Davidson and Kim Papworth from Bartle Bogle
Hegarty. The pair fill the gap left by the departure of Adam Kean in
March.
The award-winning duo, who become joint creative directors, were behind
the Levi's Sta-Prest Flat Eric campaign at BBH. They have also worked on
Adidas and Volkswagen at Leagas Delaney and BMP DDB respectively.
The team was recently appointed group creative directors at BBH but
decided to leave before taking up the responsibilities of that role.
"People may ask why we're making this move. We got the same reaction
when we moved from BMP to Leagas Delaney, but we see it as a real
challenge.
BBH was a great agency but we wanted to try something small again," Mr
Davidson said.
Papworth added: "Wieden & Kennedy is a great brand that hasn't got off
to a great start in the UK. We believe this is because it hasn't had the
right combination of people at the top."
