BRIEFINGS: V rolls out regional lifestyle magazine

Channel V has formed a venture with Gnomadic Publishing in Singapore to launch a regional lifestyle entertainment and music magazine, called enV. Targeting 13 to 27-year old young readers, enV covers the latest happenings in the music, entertainment and the Internet landscape. With a circulation of 30,000 copies in Singapore, enV aims to take the top position in the entertainment magazine market in the Lion City. As Channel V plans to roll out on the cable television platform in Singapore, enV helps complement the music network's television venture. "We're confident that Channel V will be a roaring success in Singapore when it is launched," said Ian Fong managing director and publisher of Gnomadic which also publishes East magazine. "And this parntership is proof of the long-term commitment the two companies have towards the project and its future in Singapore," added Mr Fong. "This alliance is an excellent opportunity for us to further extend what has already become a highly recognisable brand," said Channel V managing director Steve Smith. Meanwhile, Channel V has teamed up with Parfums Givenchy in a fully-integrated media partnership to present Club V, a hot dance music show. Givenchy aimed to promote its brand new fragrance Oblique on the Club V multi-marketing platform which comprises on air, on ground and online elements. The partnership will start in September and last for a 12-month period, during which Channel V and Givenchy will present no less than nine major Club V events in Greater China and Southeast Asia. The music network will launch the inaugural AWARE Awards calling for agencies, creative and independent producers to create public service announcement to raise concern on social issues. There will be six prize categories - Aids, equal opportunity, anti-abuse, anti-drugs and cancer awareness. The winner will be given US$100,000 worth of airtime across six Channel V services. In China, the first peoplemeter rating results for Star TV and Channel V has shown the music channel was most popular among the 15 to 24 year old age group. The music network is now seen by 35 per cent of all Star TV homes in the mainland.

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